The range of promotional items is huge. What you should pay attention to and how you can successfully use giveaways at trade fairs.Promotional items are standard in customer communication: every second German company uses them. The bigger the company, the more important this type of advertising becomes. In 2018, a total of 3.45 billion euros were spent on giveaways. Whether drones, replacement batteries for smartphones, fitness bracelets – the selection of promotional items is huge.
Companies are often spoiled for choice: a classic pen or rather a hip touch pen?
When choosing companies should consider a few points: What budget are you willing to invest? Which quantities do you need? And which advertising material fits your purpose, for example a trade fair presentation? It should also be clear what the company wants to achieve with the product. The Customised Corporate Gifts are the best options in this case now.
You have to weigh that up. With gummy bears you get many guests to the booth. But no one will pick up the company logo pack – the company will not last forever. “A writing instrument, on the other hand, is not creative, but will accompany the customer for a long time at home or in the office – provided that the quality is right.” Because nothing is more annoying than when the pen turns automatically when writing or after a day the ink runs out.
Which factors are decisive in the selection?
Why one customer retains one giveaway and another does not? There are many reasons for this. A study states the most important factors that companies can use to score points:
- great utility
- excellent quality
- unusual design
- extraordinary shape
- is original
- is from a well-known brand
In addition, the gifted product must also suit the special event and the target group. You cannot give a child a lighter. But on a fitness fair, energy drinks and baseball caps make sense, in online marketing, in addition to standard USB sticks sometimes VR glasses or power banks can be a good idea. There’s nothing you cannot put a company logo on. But much product and advertising slogan do not match.Whether it’s highlighters, notebooks, umbrellas or muesli – there is a golden rule for giveaways: the better the utility and the higher the quality, the greater the advertising effect.
And that is not to be underestimated. Around 61 percent of advertising media are in use for more than a year. This explains the company’s high retention rate: 59 percent – far ahead of radio advertising with 29 percent and television advertising with 28 percent. The Thumbdrive and powerbank are the main two options as well.
The three-dimensional advertising messages have another advantage for companies: they increase sympathy and trust in the company according to the study. Twelve percent of respondents claim that the product has positively changed their image of the company.