Lawsuits against E-cigarette Mogul Juul: Here is what Consumers are saying

In recent years, regular tobacco smokers have turned to e-cigarettes in their quest to wean off regular cigarettes (smoking). They firmly believe e-cigars are a safer, cool option for their health. Also known as vaporizer cigarettes, nicotine vaporizers, or vape pens, electronic cigarettes have gained excellent fame, driven partially by the debut of Juul pod a few years ago.

The lawsuits

Currently, Juul Labs is the top manufacturer of vape pens and e-liquid in the United States. Despite this popularity, the company has been at the center of consumer legal battles. A growing number of users and concerned experts allege that the company’s electronic cigarettes pose serious health risks to users. Actually, several Juul lawsuits have been filed by guardians and parents on behalf of their addicted kids.

The e-cigarette mogul is accused of deliberately promoting its products to attract teenagers and young adults. One of the recently-filed lawsuits, a father alleged that his young son was enticed by the beautiful rainbow colors and sweet, fruity flavors of the e-cigars. Unfortunately, these cigars contain content of nicotine compared to other vaping options and traditional cigarettes. The son later got addicted to nicotine, and the father was afraid that this addiction might result in severe health problems.

In other lawsuits, plaintiffs claimed that the giant e-cigarette producer specifically targets underage children. Its activities on social media networks and the use of well-known online influencers attracted teenagers and young adults.

The lawsuits filed by parents and guardians of teenage e-cigarette users aren’t the first attack on Juul Labs’ marketing policies. Stanford University researchers analyzed the company’s marketing activities over its first three years of operation and the expected impact on the young population in 2009.

By critically analyzing the company’s official website, hashtags, social media activities, and consumer campaign emails, the experts concluded that the company’s product promotion imagery (in the first 6 months) was youth-oriented. While Juul Labs executives have been denying that the corporation has intentionally targeted the young generation, the 2009 study revealed how this e-cigarette mogul continued to carry out advertising that either placed promotional materials, preferably in teenager consumed platforms or targeted them.

Some lawsuits have been brought forward in response to the defective vape pen batteries and some instances of device explosions. These nicotine vaporizers are operated using Lithium-ion batteries, which in some cases, heat and explode. Actually, these explosions had led to injuries in the users’ hands, mouths, and other body parts. They have caused broken jaws, burns, and in worst cases, deaths. In 2017, Treacy Gangi filed a suit on behalf of her spouse, who died because of an exploding nicotine vaporizer similar to Juul e-cigarette.

Research has also linked vaping to health issues. For example, e-cigarette users are at risk of experiencing mild or severe seizures, a common symptom of nicotine poisoning. Since 2010, the FDA has received 127 reports of seizures and in 2019, issued a warning regarding the potential correlation between the use of e-cigarettes and seizure.

News Reporter